Saatchi & Saatchi Wellness, Senior Social Strategist

New York, NY

March 2015 - Present

 

Havas Worldwide, Social Strategist

New York, NY

July 2014 - March 2015

 

• Lead Johnnie Walker USA’s & Don Julio Tequila’s social strategies

 

• Developed and maintained comprehensive social media strategies that define how social media marketing techniques will be applied to increase visibility and traffic across the brands and products of client base

 

• Effectively increased brands engagement rates by over 110% in 5 months 

 

• Collaborated closely with the media planning and search marketing teams to leverage digital advertising and organic/paid promotional activities where appropriate

 

• Managed project scope and content calendars to ensure realistic goals are set and deadlines are met

 

• Developed rollout plan for content streams in close collaboration with design teams

 

• Produced reports on social activity, analyzing the performance of campaigns and making recommendations on how clients can increase their ROI in social media

 

• Established reporting goals, methodologies, and deliverables

 

Edelman, Social Media Manager

New York, NY

July 2013 - July 2014

 

• Managed Samsung Mobile USA’s social media platforms with over 32 Million fans

 

• Planed and created an editorial content calendar for social

 

• Conceptualized, executed and refined social media strategies, including engaging content calendars and ideas for fan base growth, fan engagement, contests and promotions

 

• Managed day-to-day activities on social media platforms, including Facebook, Twitter, YouTube, Pinterest, Google+, etc.

 

• Provided continuous reporting and insights of all social media activities

 

• Directly interacted with fans and followers, managing promotions and contests; monitored and report on fan behavior and interest trends

 

• Collaborated with Creative team in order to infuse strategy into the creative or conceptual outcome

 

• Acted as key social engagement point of contact for client

 

Aegis Media - Vizeum, Social Media Manager

New York, NY

May 2012 - July 2013

 

• Managed and maintained the company's digital assets on social media platforms (ex. Twitter & Facebook). Increasing Twitter
followers by over 350% in 12 months

• Managed Clownfish Marketing’s digital assets on social media platforms. Increasing Twitter followers by over 300% in 12 months

• Spearheaded the introduction of the company’s Pinterest page, increasing the level of engagement with current clients such as
ABSOLUT, Jameson, Kohler and Seventh Generation

• Supported social strategy development work by compiling client research, competitive data and social platform information for clients and the New Business team

• Coordinated weekly Thought Leadership training sessions, working with companies such as Google, Facebook and foursquare



• Provided administrative support to President of Vizeum, Catherine Davis